Intertextuality as a source of discourse emotionalization and language innovations

The article is focused on the pragmatic potential of intertextuality in news headlines Russian-Ukrainian war Ukrainian religious media, based materials websites "Religious Information Service Ukraine", "Catholic Observer", Truth", "Spiritual Front published from end February to beginning May 2022. It has been established that intertext enhances emotionality communicative message order shape intended emotional reaction audience Russian aggression. Intertextual units perform function polarizing discourse, increasing effect negative image aggressor country and its church leaders, one hand, positive representation people struggle for freedom, other hand. Common sources media are Bible, historical events, figures phenomena, works art, mythological creatures, slogans mythologemes, relationship with which emotionalizes communication persuasive influence recipient by stimulating predictable associations source text or symbol. In covering aggression, speakers use biblical apocalyptic images metaphors, allusions suffering Jesus Christ, stories Cain Abel, David Goliath. originally political ideologemes, such as "Russian world" "protection Orthodox", reappropriated discourse purpose their discrediting. also explores field neologization. Some intertextual phenomena fields fiction history have given rise linguistic innovations, "orcs" "ruscism", thus revealing a productive way neologism formation connections previous texts cultural phenomena. outlines further prospects study addressee intertext-featuring involvement experimental psycholinguistic corpus methods.